Three research axes:
Marketing practices and consumer behavior
Positioned in a classic marketing approach, with a variety of contemporary issues, research is organized around three themes (Branding, Pricing and Responsibility). Each is approached in terms of decision making from the perspective of organizations (marketing practices) and consumer (consumer behavior).
Strategy, entrepreneurship and innovation
This line covers the actions and movements of strategic organizations and strategic interactions between organizations. Entrepreneurship and innovation are a particular perspective from which strategic actions organizations are analyzed according to three themes: entrepreneurship, innovation processes and business models, legitimacy and legitimation, process innovation and strategic change.
Standards and organizational changes
Organizations face multiple normative systems, accepted or suffered. These standards of various kinds – performative, accounting, financial, legal, ethical, societal – induce generating organizational transformations. This line contains three areas: legal standards and management, social responsibility and sustainable development, business ethics.