Please introduce yourself, where you are from and why you chose to come to Paris and in particular ISC Paris ?
My name is Patrick Cuna and I am from Manila in the Philippines. I am currently a student in the MBA Luxury Marketing program. I worked at Louis Vuitton back home where I obtained experience in general management support, retail operations and merchandising. I moved to Paris to pursue a bigger dream, and that is to work for the best global luxury companies. I chose ISC Paris, because of its city-center location, international student environment and strong alumni force.
What has been your favorite part of the program so far?
I would say the dual program between ISC Paris and Mod’Art International for our Luxury classes has been the best experience so far. This opportunity gave my fellow students and I a larger perspective and foundation about the fashion business and aesthetics.
How has it been adjusting to life in Paris?
It has been a whirlwind experience, but overall unique and irreplaceable. It takes an average of 3 months to get fully immersed with life here, and you have to be open-minded and well-rounded to survive and succeed. Paris is an unending checklist — there are tons of restaurants to try, museums to visit, and nightlife to explore. Paris is definitely a charming city, and it has everything to offer that you cannot miss!
What are your goals upon graduating from the program?
After completing my upcoming internship at LVMH, I would like to pursue a career within the group and learn from the industry experts focusing on retail development, operations and management. In the long term, I see a future in developing luxury business markets in Asia — there is so much potential and demand, especially with an amalgamate of global luxury brands (across all business categories) expected to emerge within the next 5 years.
Any advice for others who are looking to study in Paris?
One thing, study French! It will definitely bring you places.
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