Luxury Marketing

MBA ISC Paris Business SchoolOur objective is to produce success-driven leaders. ISC Paris Business School and its partners have combined an unparalleled faculty team with academic credentials: seasoned practitioners in the realm of fashion and luxury will alternate with high-level academics. At the end of the program, participants will be able to analyze their environment and take up related challenges while demonstrating outstanding managerial skills and interdisciplinary knowledge to succeed in the highly demanding luxury business.

 

>>> Download the booklet of the Luxury Marketing MBA program

CAREER AND JOB OPPORTUNITIES

AT HOME OR ABROAD:

BRAND MANAGER, PRODUCT MANAGER, AREA MANAGERS IN RETAIL OR WHOLESALE, IN CHARGE OF DEVELOPMENT AND MARKETING PROJECTS

PROGRAM

FUNDAMENTALS OF MARKETING

  • Branding
  • Marketing research
  • Marketing fundamentals

LUXURY PRODUCT STRATEGY

  • Entrepreneurship in luxury fashion
  • Luxury brand strategy
  • Luxury digital strategy
  • Luxury product development and management

LUXURY PRODUCT PROMOTION

  • Selling luxury
  • Luxury CRM
  • Luxury wholesale distribution

CREATIVE ASPECTS OF LUXURY

  • Luxury visual merchandising
  • Accessories and leather wear
  • High jewelry and watches

CAREER DEVELOPMENT SEMINAR

  • With a one on one follow-up
  • Professional project, CV, cover letter
  • Personal branding, networking
  • Job interview simulations

ISC Paris aiming at fashion and design

Behind the glossy images of fashion shows and ad campaigns, the luxury industry has to take up the globalization challenges and to deal with the substantial financial interests at stake. At the same time, the luxury business needs to constantly innovate while preserving brand heritage.

In such a dynamic and challenging environment, companies are seeking managers who display both creative and pragmatic qualities and who can merge into international environments. ISC Paris Business School and its partners combine their highly qualified faculty and their premises to welcome international students to a program located in Paris entirely taught in English.

The Faculty

During the whole curriculum, participants will share their knowledge and experiences of the fashion and luxury systems with professionals.

Professional experts and guest speakers have all gained substantial experience in the realm of fashion and luxury in management or top-management positions in major companies from the field like Dior, Céline, Yves Saint Laurent, L’Oréal or specialized small businesses or agencies.

Overall, faculty is composed of experts who are on the cutting edge of managerial issues and needs the fashion and luxury companies have to face.

The goals of the program

The International MSc / MBA in Luxury Marketing aims at training outstanding multicultural future executives capable of balancing creative skills, scholarly wisdom and managerial excellence to address the issues faced by the companies of the globalized luxury industry. We thus insist on educating outstanding managers through a combination of high-level theoretical courses, conferences by professional experts and dedicated vocational learning.

Participants will thrive on hard work with a hectic project pace in a demanding and thrilling learning environment to become fully operational and meet the fashion and luxury companies’ needs at the end of the program.

Because we value personal development, students will also benefit from one of the best competences and expertise brought together by a business and a fashion school through professional development support and individualized follow-up.

STUDENT TESTIMONIALS

> What did you like the most about the program?

The structure of the International MBA in Luxury Marketing was very well developed; combining academic, professional and the practical aspects of luxury business. It provides broad skills and the understanding necessary to develop and manage luxury brands.

> What are your major takeaways from the program?

The program clearly demonstrated program expertise needs to go hand in hand with practical business experience, neither is mutually exclusive.

The luxury business is very dynamic and you need to be constantly learning and be exposed to creativity every day to be inspired.

Mary, Assistant in Retail Performance Analysis at Louis Vuitton

MBA & MSc Tuition fees

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