International Business & Marketing

MBA ISC Paris Business SchoolConsumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes.

International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris Business School has decided to reinforce its commitment to marketing management by opening this MSc / MBA. This program is aiming at international markets and products, as a MSC / MBA in marketing techniques in an international environment.

>>> Download the booklet of the International Business & Marketing MBA program

CAREER AND JOB OPPORTUNITIES:

EXPORT BUSINESS MANAGER, INTERNATIONAL PRODUCT MANAGER, INTERNATIONAL MARKETING ANALYST, INTERNATIONAL TRADER

PROGRAM

  • Corporate and SBU strategy in an international environment
  • International marketing
  • Leadership and project management
  • Branding
  • Financial statement and business planning
  • International market research
  • E-marketing
  • Intercultural management
  • International business strategy and negotiation
  • Strategic decisions in international trade
  • Doing business in emerging markets
  • International market research
  • International marketing
  • Ethical and sustainable management

PROGRAM OVERVIEW

  • International business
  • Marketing Management
  • Cross-functional

Program Overview

Objective

Clever marketing drives profit, product longevity, and brand loyalty: everything companies are looking for. As most of the business players look at ta their brands into new markets and channels, MBA International Business Marketing explores marketing on a global scale and gives students a systemic and global perspective of the organization in its environment.

By mixing strategic management, marketing and international business MSc / MBA IBM enables students to apply skills and knowledges in the follow areas: branding, market research, consumer behavior, new product a market development and international business management.

Key points

100 % courses in English

  • Lecturers coming from all over the world mixing academic credentials with industrial experiences
  • Unique blend of academic and practice-oriented teaching: Case studies, business games, in-company projects
  • Three days of courses each week
  • Career and professional project coaching by renowned head hunters

HIGHLIGHTS

Cultural diversity

Our students, aged from 25 to 35, come from all over the world as shown below. This mix of cultures and countries of origin enriches the learning experience.

  • Lebanon 4%
  • Asia (Vietnam, Hong Kong, Taïwan, Indonesia) 16%
  • India 20%
  • South America (Panama, Peru) 8%
  • France 16%
  • Others European countries (Finland, Belarus, Greece, Belgium) 20%
  • United States 8%
  • Canada 8%

MBA & MSc Tuition fees

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