The world of beauty has been evolving over the past decade in all fields and especially in the sector of fragrances and cosmetics. Starting with luxury, these sectors are now expanding to medium and mass markets, developing creativity and innovation in all linked sectors: production, marketing but also health and well-being, increasing the scope of existing and potential consumers.
The industries of fragrances and cosmetics are today key sectors in the French economy and are undisputed leaders in the world. The products are real ambassadors of our image, heritage, “savoir-faire” and research. The beauty industry is the 3rd sector, after aeronautics and beverages, with a turnover of 10.9 billion Euros, employing directly 45 000 people and indirectly 25 000 in 300 companies (81 % of medium/small companies and 19 % of big groups) which represents a rare pool of jobs (Source: FEBEA).
CARREER AND JOB OPPORTUNITIES:
PRODUCT MANAGER (FRANCE AND INTERNATIONAL), BRAND MANAGER, OPERATIONAL MARKETING MANAGER, PRODUCT DEVELOPMENT MANAGER, CATEGORY MANAGER AND “BEAUTY” BUYER (CHAIN STORES DISTRIBUTION), GEOGRAPHICAL AREA MANAGER, JOURNALIST “BEAUTY”, PROJECT DEVELOPER.
MANAGEMENT/MARKETING/SOCIOLOGY (ISC Paris Business School) MANAGERIAL APPROACH
- Marketing studies
- Ethics and sustainable development
- Fragrances and cosmetics brand strategies
- International marketing fragrances and cosmetics
- Communication perfumery and cosmetics z Focus-country industries and markets (emerging markets incl. BRICS)
- History and perfume and cosmetic
- Culture and Sociology of the perfume
TECHNIQUE (ISIPCA) TECHNICAL APPROACH
- Fundamental of fragrances and cosmetics
- Creation of perfume and cosmetics
- Analytics (sensorial analysis)
- Consumer behavior groups (focus-group)
- Skin biology
- Innovation manufacturing approach in laboratory. Making of a perfume, shampoo, lipstick, mascara…
- Cosmetic raw materials
PARTNERSHIP BETWEEN ISC PARIS BUSINESS SCHOOL AND ISIPCA
Founded in 1970, ISIPCA is a technical institution providing a wide range of courses specialized in fragrances, cosmetics and food flavours, with programs emphasizing formulation, olfaction, sensory evaluation, perfume and cosmetics making and research.
For 45 years, ISIPCA has been nationally and internationally recognized as THE reference for its vocational courses, research and know-how. ISIPCA has incomparable technical installations totally dedicated and adapted to teaching:
- 4 specialized laboratories.
- 2 computer rooms.
- 1 center for esthetics and beauty.
- 1 center for documentation and updated information.
For all these reasons, ISIPCA is the ideal partner for ISC Paris Business School to bring to the students a complete management and technique education in the fields of fragrances and cosmetics.
Goals of the program
The goals of the MBA are to develop competencies business + techniques in the fields of fragrances and cosmetics for an audience of students and executives.
At the end of the program, the participants will be able to:
Study, analyze and set-up marketing plans and strategies in the fields of perfumery and cosmetics.
Master the steps of development of a perfume, make-up and care products from the “ brief ” to production and marketing.
Acquire the essential technical knowledge: design, development and technical conduct of the products.
Professional lecturers from the sector, practical input and an industry driven contact.
A partnership with ISIPCA, a technical school recognized in the world of perfumery and cosmetics.
Strategic thinking, marketing challenges and Technical knowledge.
Jobs opportunities in 2 expanding and innovative industries.
- Case studies
- Business games
- Laboratories (ISIPCA)
- Conferences and Wo
“The domain of fragrances and cosmetics is indeed a traditional luxury concept and is nowadays, on one hand, a luxury product within a very exclusive network but also, on the other hand, a consumer product with a luxury image in certain segments of its wider distribution.
The creation of the MBA FRAGRANCES AND COSMETICS at ISC Paris Business School will provide the students with an objective and realistic analysis of all the components of the universe of perfumes and cosmetics today through the expertise of professionals highly recognized and valued in their respective fields from the esoteric creation to the actual approach of the consumers, from the marketing features to operational merchandising and from production to distribution.
This MBA will, no doubt, provide the students with a deep understanding of this captivating domain in all senses, at all levels and at all steps for the world of fragrances and cosmetics, combining the basic irrational subjectivity of sensitivity and creativity with the rationalism of production and sales management, preparing them for the fields of activity corresponding to their own personality.”
Jean-Pierre GRIVORY, Chairman and CEO COFINLUXE